Japanese manga publishers are okay with fans remixing, repurposing, deriving from or expanding on their works in the form of dojinshi (self-published works). This is not a legal agreement, but “anmoku no ryokai” (an unspoken agreement, a common business practice that has its roots in Japan's insular history). Thousands of fans illegally sell high-quality dojinshi in comic expos, and publishers ride on the exposure that these dojinshi generate for them, and it’s a win-win for everyone: Dojinshi increase sales of original works; expose potential talent; predict the direction of the manga market; and create new markets. Here’s a fantastic article on this in The Wired! An absolute must read! In fact, I recommend their whole issue dedicated to Manga)
Of course, this is not just a manga praxis. Fan fiction is taking over the media world even in the West, in spite of the all the tightening of legal protection! But when otaku (obsessive interest) empowers fans, nothing can stop Twilight from spawning Fifty Shades of Grey, or Harry Potter from spawning an unauthorised "guidebook" by their fans! The grey market is here and is heating things up fast!
Most blockbusters today release multiple versions of the same movie, aside from the theatrical release: There’s the director’s cut, producer’s cut, extended cut, International cut, “prepared for TV” cut, alternate endings, special editions, and so on. In fact, Blade Runner released multiple versions of each version of the movie, and I suspect they are not fully done with it! But as of today, final cut privilege is given only to bankable filmmakers, and those whose reputations are built on artistic merit! But, why not allow it for the rest?
And, why not allow a Fan’s cut for non-commercial pleasure, especially for films that are adaptations? The filmmakers who make adaptations should be able to relate to fans wanting to realize their version of their favorite book or movie on screen. I find having to rejigger a movie in my head highly inconvenient. I know I will enjoy a more hands-on approach. Someday, I hope filmmakers sell a copy of their post-production files that will let me do this.
There are a lot of movies that I think have great potential, but miss the bus because of the way the story is pieced together! Warm Bodies is one such movie. I want to be able to delete the voiceover, change the background score, cut unnecessary scenes, add deleted scenes, rearrange the plot and customize the movie to my taste; Not just because the movie isn't good as it is, but it is not what I want it to be for myself! I don’t see why this should not be salable. Youtube is full of talented buffs creating spoofs or re-interpreting their favorite movies.
This is not a new idea, even if it was never a legitimate business idea! In India, American movies are often illegally dubbed into regional languages, with “unsuitable” scenes edited out and the dialogues completely misstated with hysterical results. It’s a different matter that nine out of ten times, the audience for these movies are male adults, and those who are in it for the unsuitable content.
Even historically, stealing and re-editing film prints of one country that were not legally available in another was a regular affair. The Nazis, for instance, were notorious for stealing American film prints from Europeans during the Blitzkrieg raids, and re-editing them and changing the names in the credits.
Hollywood has lately been reacting against these unauthorized works, since they are in violation of the control that authors have on their product; and are seen as a destruction of artistic works. But, if a fan’s cut is authorized by the author, and can be made available in a way that keeps our esteem and the recognition for the authors intact, this idea might even pan out in their favor. The authors won't have to give up artistic control as much as retain it while also allowing fans to play with their works.
Many old ‘classics’ that have been adapted into movies with great success; without in anyway diminishing the importance of the original works; if anything, the adaptations have served to re-popularize the original works and prolong our reverence for them!
Films are meant to be enjoyed collectively, rather than individually; film worlds are inhabited rather than consumed. so why not inhabit it collectively? It’s time for a much more enlightened relationship between art creators and their fans, where the interaction is allowed to enhance the viewing experience!